B.I

KIC B.I(Brand Identity) Introduction

bi

As both the stage of 2010 FORMULA 1 KOREA GRAND PRIX and the one and only international standard racing track in Korea, Korea International Circuit has launched its official Brand Identity(BI) which demonstrates the dynamic image of motor sports as well as Korea's traditional style and grace. The BI, whose theme is 'The Passion and Energy of Racing on the Endlessly Outstretching Circuit', has gained reputation as a world - class design by blending the readitional Taegeuk mark and the vigorousness of Motor Sports together with outsranding modern flavor. The swirling Taegeuk mark sufficiently visualizes the circuit as the pivot of technology, industry, people and trend. Furthermore, the shape of the tight bend of the circuit and the fluttering checkered flag embodies the vivacity of motor sports. The BI maximizes visual impact by using the color red, the symbol of passion and energy which motorsports release, and perspective which manifests the intense speed of Motor Sports.

Signature

left and right mix basic type
left and right mix basic type
left and right mix basic type
up and down mix basic type
up and down mix basic type
up and down mix basic type

Dedicated colors

Main Color
Main Color
Main Color
Sub Color
content Color
content Color
content Color
content Color